IMPACT OF DIGITAL MARKETING IN THE WORLD OF MOVIES AND MUSIC
Lights, Camera & Action !
The film business is on a constant approach to an advanced marketing technique to promote music or movies. The promotions nowadays are moving beyond teasers and trailers with an enormous effort put forth by the marketing team to formulate a well-structured film marketing strategy to get their target audience to stand in a queue to buy tickets.
An effective way to get the audience to involve in the movie business is to connect them in the digital landscape which encompasses live streaming of music launches, movie-based games, contests, Youtube digital ads and much more. This leap has been successful in establishing a strong connection with the audience with a key advantage to easily measure the performance-related metrics. This is of great benefit for digital marketing experts to come up with insights for future strategies with a reduction in cost and an increase in digital marketing campaigns.
YOUTUBE THE BIGGEST PLATFORM FOR MOVIES
For a producer, nothing is more important than the promotions to touch the box office milestones. To reach out to millions of audience to watch the movie trailer or music, YouTube is the best social media platform. This is a very cost-effective medium to hit your target audience. Sharing the trailer on YouTube that narrates a brief of the movie could be a wiser way in your digital marketing strategies. Many movies are getting maximum reach and engagement even before their release by just being promoted in the YouTube channels. Not only the trailers but also the press conference videos are being watched by an audience with deep interest. Sharing such content on YouTube is the best way to grab the attention of your audience before the new release.
No more conventional means to reach out to your fans. Production houses have created their own channels to be in continuous touch with their audience even after the movies sweeps from theatres. Facebook, Instagram, and Twitter Marketing have now been another wing of digital marketing services that have taken film promotions to a better height.
Eg- Block busters like ‘Baahubali’ is a perfect example to show the potential impact of social media or digital marketing space. Campaigns like Baahubali Frames, Contest, Comics, and animated themes generated a lot of buzzes. The riddle question like “ Why Kattappa killed Baahubali?”, flooded social media with memes, and became a household topic of conversation.
Another way to hold your audience is with the ‘Making Of’ or ‘Behind the Scenes’ videos on YouTube which creates a captivating impact. This exactly what films like Baahubali executed in their Digital Marketing campaigns to top the ’ Google Trending Movies ‘ list breaking the box office record and creating the historical milestone of generating Rs 1000 Cr in just 10 Days.
CELEBRITIES USING DIGITAL PLATFORM TO STAY CONNECTED
The viewers of today are very intelligent and they want to know everything about the movies – in and out. So of the best way to get them connected is to have the actors who are a part of the movie use the social media platform- Facebook or Twitter and keep interacting with the audience. Disclosing information related to the movie, outfits, looks and engaging them during the film making is going to be your key metric to get them to the movie theatres and give them the best of entertainment. After all,
‘ Movies are made for the audience.’
The Digital marketers in Film Industry use Facebook, YouTube and other sharing platforms to upload and share movie trailers and other related content. The audience is interested in Memes, Mashup videos and Parody videos relating to the new releases.
MODES OF DIGITAL MARKETING STRATEGIES FOR YOUR MOVIE BUSINESS
- Social Media Management ( SMM)
- Pay Per Click – Campaign
- Website Landing Page
- Search Engine Optimization (SEO)
The core of these processes needs to be a part of your digital marketing campaign strategy, well planned and executed by the best digital marketing agency in India.
Look – You are making a Movie or Music for the audience's interest and to gain the best of revenue for the efforts you have put into the making of the Movie. So plan a budget you’re the promotion for Post and Pre Production. It is not an easy business to sail through without investment but truly digital marketing is the best way to give you returns with fewer investments as compared to the conventional marketing strategies used earlier.
webOdoctor is the best digital marketing company in Bhopal to offer you the premium services at affordable prices and also let you have the best experience with our digital marketing experts who will help you win the impossible targets.