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White Label Vs Turnkey Sports Betting Solution

White Label Vs Turnkey Sports Betting Solution

In last few years there has been tremendous growth in online betting software businesses and services. Sports betting software solutions is one of the rising game solutions today that facilitates a wide range of gaming solutions generating best of revenue. This is something that keeps you on toes, full of excitements and opportunities and that’s why the sports gaming business in booming in market. Especially for businesses that are novel in the industry, choosing whether to opt for a white label or a turnkey sports betting solution is very tricky. Do you know which sports betting software is correct for your business? Let’s understand the differences between a white label and a turnkey sports betting solution.


White Label Solution comes with ready made services which means that there is a need for third party integration to maintain the operation of the software. A white label solution can be grabbed in any of the online gaming and betting ranges such as the white label online betting solutions, online casinos, and many more. The white label betting solutions is one of the most prominent ones on the list. White label solutions usually involve the prefabrication, testing, and launching of the software but do not offer much differentiation or novelisation.
The white label betting solutions are quite beneficial when it comes to establishing a new business in the market. Now, certain businesses may find it confusing whether to choose a white label betting solution or not. The answer is if your business is looking forward to taking a major vision of the marketing, branding, and promotions then the white label betting solutions can be beneficial as your software provider can take care of the technical, legal, and licensing sides of management.


A turnkey solution is more profitable for business entitles that seek more control on games. Turnkey solutions are the other form of getting software solutions where the legal and financial matters rely on the operators and the technicalities are managed by the suppliers. Turnkey, again, comes in a variety of games and sports such as sports betting, online casinos, and whatnot. Having turnkey betting solutions is frugal for ones who want to maintain the software.

Turnkey sports betting software tends the most and may generate a good deal of business that already has a licence.


For businesses new or old, understanding the fundamental of choosing the right website is very important. Certain parameters like geography, budget, comes into play when one decides to choose the white label or turnkey solution.

So here we have an easy method to choose the right process –

  1. Understanding the market type- One needs to understand which among the white label or turnkey suits your business needs. For instance a business being a new entry into this betting industry having no knowledge about the international business licensing and payments may choose the white label solution on a safer purpose.
  2. Analysing Business Focus- The next is to understand the focus and strategies the business consists of. On a clear note , a business entity which seeks to keep a large portion of its control on marketing, branding and has a lesser time to dig into technicalities can choose white label sports betting solution.
  3. Budget Analysis- Budget is an important factor in helping businesses decide the right choice between turnkey and white label solutions. Mostly businesses don’t confine on budgets , but are more interested in the ownership of the product.


  1. Whether it is white label or turnkey solution, integrating the rising trends into the platform is the utmost important factor. Cryptocurrencies and Blockchains are some of the most trending features and to be added in betting exchanges.
  2. webOdoctor is a top sports betting software solution provider in India that believes in not only providing development solutions or white label sports solution but also assistance of brand marketing.
  3. If you are interesting in a self service sports betting solution we offer services to maintain your own platform and provide you an insight on how to leverage your sports betting business platform.


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