THE BIG NEWS: FACEBOOK ALGORITHM CHANGES
Facebook announced to have changed its news feed algorithm to help prioritize content from friends, family and groups. Now you will find less content floating from brands, businesses and media. The contents will now be more meaningful and interactive.
The whole idea behind this strategy is to incur a sense of responsibility amongst the public that Facebook is not just for fun, but also good for people’s well being with a justification of change. Now businesses need work harder to capture the attention of their customers.
As the changes roll out over the next few months, businesses will most likely see a significant decrease in organic reach. Users will also probably spend less time on Facebook, though Zuckerberg hopes the time they do spend on the platform will be “time well spent.” This means news feeds will likely start to show more pictures of your uncle’s dog and fewer Buzzfeed listicles.
HOW TO REACH YOUR CUSTOMERS
It’s actually not know what impact will this news feed change will bring in the market, but there are certainly many ways businesses will work with new algorithm to continue reach their customers through meaningful interaction.
When we say “interactive content” – it means comments and more comments.
Pages which have very minimal audience engagement will be likely to less distribution , while pages whose posts prompt conversion between friends will see less effect.
So this is very clear that brands will now create quality content focused on sparkling conversation between users. The major implication is that user will be more likely to see your post is more comments and engagement is turning up on your page.
Also , engagement –bait usage is going be demoted in the News Feed.
One thing that’s not changing about the Facebook news feed is the ability for users to make sure they always see posts from their favorite Pages by choosing “See First” in their news feed preferences.
This means businesses shouldn’t be shy about asking customers to follow their page on Facebook. They could even remind loyal followers about the “See First” option.
AD BUDGET EXPANSION
Organic Reach has been declining across social media over many years. But now that Facebook is prioritizing content from brands and publishers , these skills are going to be more important than any thing else.
Businesses should know how to target their audience with more advertising dollars.
Videos are still favoured under new algorithm on an average being six times more interactive than regular sessions. Use various marketing tactics because Facebook Groups already operate on basis if audience engagement. Businesses should look into new ways to engage customers along with Groups.
These tips are useful for publishing content on all social media platforms—not just Facebook. As always, there’s no reason to fear algorithm changes if you are already dedicated to providing your customers with valuable, quality content.
For more updates on Facebook marketing/tactics and Google follow us on our social media pages. We are the best digital marketing agency to stand by your brand and guide you on every aspect of expanding your business through digital landscape.