New Tactics Of Google I/o And What They Mean For Seo
Table of Contents
- GOOGLE’S JAVASCRIPT DRIVE BY
- Puppeteer and Rendertron
- GOOGLE LENS AND VIRTUAL SEARCH
- Big Websites' Advantages in SEO
- What are the different ways of competing?
- How Website Audit Can Transform Your Ranking in 2025
- How Can You Know Where the Loophole Is?
- FAQ
Every year, web developers, SEOs, and the nice and sensible across the globe tune into Google I/O for the newest massive reveals, insights, and well-timed clarifications from everyone’s favorite search big. Whereas the conference doesn’t strictly restrict to concentrate on search, there’s always lots of helpful data for anyone within the field – and this year was no exception.
While it sounds suspiciously like one thing you’d notice within the home decorating section of B & Q, Google Duplex is an AI system that integrates with Google Assistant to emancipate you from the tyranny of the purposeful telephony.
Hyperbole aside, the snippets Google CEO Sundar Pichai shared were very spectacular, showcasing Duplex’s ability to navigate the nuances of human spoken language with admirable ease. The AI even includes verbal fillers (Google calls them “speech disfluencies”) similar to “uhm” and “er” to make an additional realistic, informal flow and, handily, to function as a verbal egg timer, whereas the neural network works out what to say next.
Like a number of the opposite things on show at I/O, Duplex is Search adjacent in this as it can use Search to supply the data to finish its essential functions. For businesses hoping to benefit from the “book associate degree appointment” requests, it’s an honest bet that Google can use Google My Business listings within the same approach. It's with “near me” searches on Google Assistant.
From a research perspective, it’ll be fascinating; however, it selects data for directions more complicated than booking a mere service or building. Presently, Duplex only works in limited situations; it is not too far for businesses to harness Duplex's ability to take useful information. In the meantime, Google will be testing Duplex’s ability to take the useful information it receives over a phone call, in this case holiday opening hours, and make it available online to Google users.
SMART DISPLAY ON THE LIMITATION OF VOICE SEARCH
Ever the pioneer, Google is hot on the heels of Amazon’s call to unharness the Echo Show – a virtual assistant with a screen – with its good Displays, that bring “voice and visuals together”. a touch sort of a phone, then. Voice search has been an enormous point over the past few years, with nearly every conference speech heralding it as the second coming of search. So, what will the inclusion of screens with virtual assistants mean for voice search? I asked our SEO Director, Mark Chalcraft, what this implies.
Mark said, "What this shows America is that voice-only search solely works for users up to a degree, despite the publicity of a few revolutions. In several things, solely a visible result can meet the user's want, whether or not that is a YouTube video, product imagination, or a map.
"The idea that voice-only devices will displace the traditional search engine is probably too simplistic - in some scenarios, a voice response is fine, but in others it just won't work. Think of human interactions - in scenarios where a person would refer to a visual reference to communicate information, such as a map for directions, the same principle is likely to win out in search.
"As with anything, the key to understanding how to meet users' needs (and therefore to win in search) is understanding the underlying behaviours. As yet, we don't have enough data on voice search use in the real world to know the answer to these questions."
GOOGLE’S JAVASCRIPT DRIVE BY
Google raised the lid on its JavaScript travel method and the way Google bot struggles to render a great deal of JavaScript quickly. What this suggests is that Google effectively takes a primary pass at the site, rolling on past, having a glance, taking in the basic details. Then, once it's a lot of rendering resources available, it takes a more in-depth pass and makes sure it takes down all the small print.
So, if you’re employing a heap of client-side JavaScript, it might take longer for your website to be absolutely indexed, and Google may miss some details on the primary crawl – notably canonicals and meta information. What will that mean? Well, it might take a moment for your content to be indexed, leading to less visibility in search and, probably, lost earnings. Moreover, if Google misses canonical tags, it might find yourself having serious consequences for your organic visibility.
Google did propose a solution called ‘Dynamic Rendering,’ which is a method to show server-side rendered content to Google while showing client-side content to users. Implementation details were fairly light on the ground, but there are two tools to help you implement Dynamic Rendering:
Puppeteer and Rendertron
The crux is that if you decide to take up on this, you need to get this process done; it will damage your performance in organic search and dissuade people from using JavaScript.
LENS THROUGH ANDROID
Android is introducing many things to help individuals spend less time on their phones and avoid the convoluted method that comes with treating each app as a distinct scheme. App Actions permit you to mark your app as providing content and capabilities that meet specific user intents, which can facilitate your app being surfaced in additional places throughout automaton and Google.
It’s a far a lot of user-focused approach that echoes Google’s analysis around search intent, and a small amount like structured information markup in search, helps brands stand out in areas where they offer price to users.
Related to these Actions, Slices are templates to allow you to build interactive content from the UI of your app to be surfaced in Google Search App and Google Assistant. It’s basically a deep link, but it has the potential to change the way people use apps – spending less time in the app itself and dipping in for specific functions depending on context. If it works well, it should mean a much better experience for your users.
While none of this is strictly search engine optimisation, incorporating Actions and Slices into your app infrastructure could have a big influence on your visibility and whether people continue to use your app. Moreover, it could help you focus on the specific areas where you can provide value to your customers, which should be reflected across your digital offering.
GOOGLE LENS AND VIRTUAL SEARCH
Google Lens was launched in 2017, but is still working to fulfill its purpose and discovery in Search. First up, smart text selection, whereby you can point your camera at real-life text, highlight it within Lens, and then use it to search or for various other functions.
It certainly saves the time between router and phone certainly making it easier to reference things to fly. Like many other things at Google I/O, these changes highlight the importance of optimising across Google’s many services, not just making your website search-friendly. Through developments like Slices and Style Match, Google is demonstrating its continued focus on user intent, so making sure you’re focusing on the needs of your audience across all bases will continue to be the best route to success.
webOdoctor, the top mobile app development company in Bhopal, ensures to follow all the latest updates and guidelines from leading Search Engines to leverage the business of our clients in all aspects.
HOW SEO CAN HELP SMALL Businesses COMPETE WITH BIG PLAYERS?
It has always been assumed that small websites are impossible to compete with big websites in the SERPS. But let me tell you, there are advantages to a small website to make a tremendous difference in SEO.
You are a small business owner and worried about winning in this SEO race – tensed? Take a look at this blog, where I will show you how small businesses and websites can target big opportunities. webOdoctor, the best Seo Company in India, has built many such strategies to optimize your website and give you good visibility.
Understand that small and big websites have various benefits that build a platform for you to compete in SEO.
Big Websites' Advantages in SEO
- Proper Domain Authority
- Quantity and diversified links
- Brand trustworthiness
- Financial resources
- Investment ability priority-wise
Small Websites' Advantages in SEO
With a small team, it is always remarkable work to be completed in a small amount of time as compared to a large team.
You have an idea; you execute it with great creativity.
Simply focusing on SEO, where all your opportunities lie, can help you grow your business.
You need not monetize at a faster pace; rather, concentrate on building your brand's appeal in a very specific niche to get familiar with your audience.
What are the different ways of competing?
In SEO, long tail keywords are the most specific part, leaving behind smaller websites with opportunities to target keywords to enhance rankings.
Small businesses have the authority to associate with an authoritative brand to target traffic and increase ranking over time.
The content is all about significantly using SEO, where small businesses can target content that is harder to monetize and build over time.
The best possible way to compete in this SEO race is, as a smaller website ,you can opt for an editorial keyword that your website competitor is biased against using and effectively use it.
For a smaller website, it is much easier to convince the target audience with brand new content, which otherwise is sometimes a big challenge for a bigger website to generate, even with a huge budget.
A smaller website can easily personalize contact with the target audience, much more easily building a 1-on-1 relationship as compared with big websites/ businesses using the endeavours of a PR team.
SEO keywords help you to intensify and reach your content, scaling it on two aspects:
- Loyalty to communication is used by small businesses to successfully attract the target audience since big websites fail to create a personalized atmosphere.
- Unique web pages can make a superior, remarkable page for smaller websites to compete with big ones.
As a leading SEO Company in India, WebOdoctor on to the golden rule – Page Rank Leaks. However, with Google’s new rule, SEO experts are no longer losing on Page Ranks with redirections of links. 301 redirects actually can prevent your linking page from any anchor text relevance via outgoing links.
For local businesses, citation building might be an overestimated factor in terms of SEO. The strength and the volume don’t seem to be more, hence one cannot ignore citation consistency, but sometimes these just don’t seem to matter much.
You should also know the various social media networks they are using to promote the news about the new releases of the products or the new bundling of the services that are offered by them. Keeping all these things in mind, the SEO service provider in India will devise a plan that will work for your business in terms of promoting your business and getting market share.
You may think that creating videos and posting them on YouTube would solve the problem, but this is not true. You do not know which language would be better liked by the audience. Well, to say it briefly, you should not oversell your brand image or products that you are selling, which indicates that the video size should be apt enough for the message to reach the customers, for which the SEO agency in India would be the right solution. The SEO experts would have a proposed size of the video for your business. Of course, the graphics are not overly liked by the customers, and hence, you need not overemphasize your product or services with graphics.
All these simple things should be taken care of by you, which, when not possible, would be taken care of by the SEO company in India who have very good experience in doing all the online marketing for various clients that have businesses in various industries. The social media advertising is the most crucial service that you should verify to be part of the SEO services rendered by the SEO service provider in India. So, if you have a small website, don’t worry much about it. Plan an effective SEO strategy with WebOdoctor and compete in this SEO race to get the best visibility and ranking.
How Website Audit Can Transform Your Ranking in 2025
Small businesses are under more pressure than ever to stay visible online. With search engine algorithms getting smarter and customer expectations rising, even a well-designed website can lose its impact if it isn’t optimized regularly. This is where a comprehensive website audit comes into play.
A website audit is more than just a technical health check—it’s a strategic move to elevate your online presence, improve user experience, and ultimately boost your search engine ranking. If you're a small business owner wondering whether it's worth the time and investment, this updated blog is for you.
- Google revealed earlier this year that it now handles about 5 trillion searches a year, up from 2 trillion in 2016. Google is another resource that users use to find the most recent information
- Even while the use of tools like ChatGPT has increased, they aren't usually utilized as search engines, as they don't always provide the most recent information.
- For instance, ChatGPT's most recent database update occurred in April 2024 and as of late April 2025.
- This implies that the knowledge it can offer is limited at that moment. For time-sensitive searches, such as determining the current hours of operation of a coffee shop or restaurant, this delay may render it unreliable.
Why Should Small Businesses Go for a Website Audit?
Small businesses often operate on limited resources and tight budgets. In such a scenario, investing in a website audit that can guide your business with the best SEO marketing strategies may seem unnecessary—but the truth is, it’s essential.
Here’s why:
- Identify Underlying Issues: A website may look good on the surface, but might be hiding technical issues like slow loading speed, broken links, or poor mobile responsiveness—all of which hurt SEO.
- Maximize ROI on SEO Efforts: There’s no point in running SEO campaigns if your site isn’t optimized. A website audit ensures your SEO marketing investment pays off by setting the right foundation.
- Improve User Experience (UX): Google prioritizes sites that offer seamless UX. A Website SEO audit uncovers elements causing user frustration, such as confusing navigation or outdated content.
- Stay Ahead of Competitors: Your competitors are optimizing constantly. A website SEO audit helps you stay one step ahead by aligning your website with the latest search engine algorithms.
How Can You Know Where the Loophole Is?
Many business owners believe their website is doing just fine—until traffic drops, bounce rates increase, or conversions dwindle. The problem? You can't fix what you can't see.
A professional website SEO audit will uncover these common loopholes:
- Technical SEO Issues: Are your XML sitemaps updated? Is your website crawlable by search engines? Are there too many 404 errors or redirect loops?
- On-Page SEO Gaps: Are your title tags, meta descriptions, header tags, and image alt texts optimized? Are you using relevant keywords naturally?
- Content Quality: Is your content engaging, informative, and updated regularly? Thin or duplicate content can severely affect rankings.
- Site Speed & Mobile Responsiveness: Google now ranks mobile-first. A slow or non-responsive website drives users away and tanks your ranking.
- Security Issues: If your website isn’t secure, users and search engines both lose trust in your site.
- Backlink Profile: Toxic backlinks or a lack of quality backlinks could be harming your credibility in the eyes of search engines.
Let's understand a few key notes that will help us navigate why getting a website SEO audit is really important for your business-
- Google is still the top search engine in the world.
- Algorithm updates are coming more frequently.
- Many valuable products are purchased from websites.
- Google AI overviews are summarized based on search queries.
- Above anything else, backlinks are very important.
- Content quality and relevance are key to ranking.
By generating a detailed audit report, small businesses get a roadmap of what’s wrong and what needs improvement. An SEO audit is more than a routine checkup; we, as the best SEO marketing agency in India, make sure your website complies with 2025 SEO best practices. Keeping up with your website’s SEO performance is essential for preserving visibility, enhancing user experience, understanding user intent, and increasing traffic in the shift of algorithms, new search habits, and growing user expectations. If you need assistance conducting a thorough, technical SEO audit for your website, please contact us today!
FAQ
Q1: What is Google I/O, and why does it matter for SEO?
Google I/O is Google’s annual developer conference, where major updates to search, AI, and digital tools are announced. These updates directly impact SEO strategies.
Q2: How do AI-powered search updates affect SEO?
AI-powered search focuses on user intent, personalized results, and conversational queries. SEO now requires more context-rich, user-centric content.
Q3: Are Core Web Vitals still important after Google I/O 2025?
Yes. Google emphasized that speed, interactivity, and stability remain crucial ranking factors alongside content quality.
Q4: What should businesses do to adapt to visual and multimodal search?
Optimize images, videos, and alt-text for SEO. Ensure your content is discoverable across multiple formats, including voice and image queries.
Q5: How can marketers future-proof their SEO strategies after these updates?
Stay agile: focus on intent-based content, improve technical SEO, leverage structured data, and integrate AI responsibly in content creation.
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