Last week , webOdoctor the best digital marketing company in India observed that suddenly Facebook and Instagram went down by 10+ hours , and every one started panicking all around. Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what the heck is going on.
There is a key lesson in this for all businesses - depending on just one form of marketing is neither sustainable nor smart. You don’t own the networks, or the followings you’ve built on them. That's why with my social media agency clients (and throughout my career) I have always advised an integrated, multi-channel approach.
Here is our tips and thoughts:
IT IS TOTALLY NORMAL TO HAVE SOCIAL MEDIA FOLLOWING
Whether you are an influencer or brand , it is normal to have following on one platform. And if you do well on one, then we do not think it’s valuable to concentrate on it in order to generate the best results. At the same time, webOdoctor also fully support quitting a social media network if you're seeing zero return from it.
With all that mind we also suggest you to spread across more network – not just shut down your diary and sit holding your hands tight on budget. Why? Well, let’s take the example of Instagram shutting down for 10+ hours. If that is the ONLY network you have, well, you were put in a tough spot without being able to post or interact.
As the best social media marketing company in India , webOdoctor suggests you to go for cross platform networking- so you can gain an audience across each of the networks you use (and it’s also a handy tactic to fill in content gaps). If one goes down, you can go to another. The problem is that the two biggest ones (Instagram and Facebook) are owned by Facebook – so both went down. So when choosing which networks to be active on, perhaps take who owns which ones into consideration as well.
OPT FOR EMAIL LIST
It’s crazy how many people have huge followings and no email list. Remember that if any network shuts down tomorrow, all your followers on that platform are gone too.
Build your email list to create multiple connection with people who are fan of your work.
NOW WHAT TO DO INSTAGRAM IS DOWN?
We were flooded with questions about Instagram and Facebook being down- BUT TRULY SPEAKING , this is not the only case to handle . People are sometimes very confused and totally go by taking decision without having a digital marketing consultant.
The big networks also provide outrage information which they keep up to date on what’s happening.
When a network goes down-
- Check if it is for you or everyone.
- Take it as a hint to take some time off social OR
- Get to work on another social media network (like my earlier example of increasing my Twitter activity for the day)
All you can do is try to use these tools in the best way possible.There is no single path to success, everyone’s process is different - every brand who uses social media will be different, with different strategies and tactics for each one.
MORAL OF THE STORY-
PLEASE HAVE A DIGITAL MEDIA CONSULTANT FOR YOUR BUSINESS @webOdoctor
And do not try to put all your social media eggs into one.