3 KEYS TO PROMOTE ALBUM ON SOCIAL MEDIA
FOR ALL THE ARTISTS OUT THERE HERE’S IS SOMETHING WORTH FOR YOU
Social media is now the most efficient medium to promote your story and share – especially when it comes to brands, artists or even talent. The reach opportunity that social media provides can literally launch a new career almost overnight — it’s that powerful.
From a fan’s perspective, it allows them to feel more connected to their favourite artists and get a behind the scenes look into their lives. While many musicians are extremely talented at what they do, they aren’t up to speed on social media promotion, as they are focused on their music.
Here are 3 key ways to promote your album and grow your presence:
INCENTIVE OFFER TO SHARE CONTENT PROMOTING ALBUM
You can leverage the artist’s following, and can get new music in front of a much larger audience with very little marketing cost. Most fans will do anything that an artist will ask of them, and the response is even better when you give them incentive to share.
Randomly selecting a dozen followers that share a post for a free album download or giving out merchandise can amplify the reach tremendously.
The more popular the artist, the more traction you will see right out of the gate. The newer the artist, the sweeter the incentive will need to be.
USE VIDEO POST TO MAKE IT MORE PERSONAL
Start taking advantage of video content to really see the best results while you will experience some success just posting links to where new music can be heard. Posting videos will help you get in direct contact with your fans – just like the ‘Swipe Up’ feature in Instagram.
NO FEED’S WITH NON STOP PROMOTIONAL POST
“Do not make the biggest mistake like many new artists make in bombarding their followers with promotional posts. People follow their artists to stay up to date on what they are doing, but more so to get a glimpse into their life.
The smart play is to really let your fan base into your life. Share sneak peeks and make the followers feel as if they are on the road with the artist and part of their daily activities. This is how you create a very loyal following.
webOdoctor , the best social media marketing company in India believes in being your true consultant for branding and hence we dig every way possible to bring you with the right parameters to guide your brand.
Believe me , when you do drop a promotional post, the following is going to feel such a connection to the artist that they will do whatever is asked, whether it’s visiting a specific URL or sharing a post. Building that personal connection is the biggest component of a loyal and responsive social media following.