In the omni-channel shopping experience the best retailers’ are realizing the critical function in such domain. The holiday traffic is no more represented by brick and mortar location. Retail mobile app and the role they play are very vital and dynamic in their shift.
The weekend of Black Friday exposed a few compelling trends happening in such channel with retailer providing unified experience across all touch points and purchase conversion rate. Around 58 million people chose to shop online this holiday season, where consumers spend around $82 when they shop online and those who shop approx $49 across more than those who shop at physical location.
Mobile is the most important digital touch point to acquire and retain loyal customers. During all the Black Friday sales mobile sales are equated to 42%. 61% of all digital traffic came from mobile for the first time to grab mobile traffic. Mobile is an invaluable tool for boosting holiday performance , retailer looking to capitalize the need strategically.
MOBILE SHOPPING PATTERN
During holidays smart phone users are using their devices as research tools more than ever. To connect retailers with their buyers such critical opportunities have been set up. Retail mobile apps are optimized to alleviate these concerns carving way through such pattern threatening. You need to make your brand a resource when consumers search particular product on mobile before they reach a proper location. Webodoctor is one of the leading mobile app development company that has made calculative analysis in the retail segment product launch driving consumers through mobile app.
Consumers expect a seamless experience across the channel, when shopping activity reaches its peak. During holiday, other channels can help optimize the path to purchase and drive sales. This ensures that the retail mobile app integrates seamlessly and enhances the shopping experience. The main focus of retail marketing strategies should be to enhance conversions on every channel. A single coherent shopping cart should be provided across all digital purchase paths. There should be a priviledge given to shoppers to make digital purchases and forgo shipping by picking up items at brick mortar location.
BEACONS GAINING POPULARITY
The ability to communicate with user smartphones and provide deep insights have made beacons gain popularity among many other application. During holiday seasons retailers blend the digital and physical shopping experiences enabling in store push notifications that are pron to user based interest. These are also known as goldmine in analytics and one should learn the process of how to increase user retention via mobile app on boarding. This is possible if you strategize your business with the best mobile app development company which is the trend setter in retail segment venturing latest functionalites and user experiences.
It is a difficult task for the marketer to convey the value of push notification but there are chances for opt in conversion to increase during holiday season. The cart abondanment rates are reduced via push notification which is a channel through which users are reached outside app itself.
Data from retail mobile apps can be used to improve customer experiences, boost engagement, and drive sales. For retailers, mobile apps provide very robust sets of data, unparalleled on any other medium.
Of the many different metrics retailers can track via mobile apps, things like peak shopping times, demographics, and store traffic flow can help inform marketing decisions, improve push messaging, increase conversions, and even help with operational aspects such as staff allocation.
As retailers look for innovative ways to maximize sales during the Holiday season, retail mobile apps should be on the radar – if not for this year, then for next. With mobile becoming a highly important touchpoint in the customer journey, retailers looking to compete with the market leaders will need to ensure they adopt a mobile-first mindset.
As a full service custom mobile app development company, webOdoctor handles the entire life cycle of your product frm Planning and Strategy, UI/UX Design , QA/User Testing to Technical Delivery.