Website designing and development is a process of creating websites where one needs to be aware of many skills and techniques to create and maintain websites. Most of the website designers do not care about the industry standards and thus take some malicious approach to deliver websites in their own way. This disrupts the expectation of the clients and also creates abrupt challenges for those website designers who try to accomplish their job with honesty and grit.
The world is digital now and everyone is focusing to get an online presence with an interactive website. It is very unfortunate that the worldwide web is crowded with poor website designs that lack both technical and content standards.
Read this article to get an idea on some benchmark that needs to be followed by any professional website designer who intends to follow a certain set of rules in his/her work.
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Guidelines for web designers and developers
Any website that is slow and takes a long time to open is never an ideal website. Design first with quick loading rates that help you get high conversion rates.
The best way to win any client is to design a website that loads perfectly on any mobile. So ensure to create a mobile-friendly website to get a positive user response.
A very compact but not a company standard is to get a responsive design. This is the contrast of programming and device and difficult to add after the website is designed. Basically it is a redesigning part and needs to be taken into account.
CONVERSION RATE ANALYSIS
A website that creates a thorough analysis of conversion rates is a successful website. To build a website that can track the number of visitors, user engagement, etc.
SEO – FRIENDLY
One should always keep in mind the On-Page SEO elements and keep modifying the website with better SEO techniques. Use the XML site map and schema to get better visibility on the best search engines.
CONTENT MANAGEMENT SYSTEM
Learn to have the best of content writing on the website to have strong digital marketing publicity. This helps the customer to be updated.
SOCIAL MEDIA INTEGRATION
Custom website design and development help you get social media integrations to the website. This attracts traffic and engages visitors and take them directly to your social media pages.
Web designers should value the online security of any website. Use significant safety and privacy techniques to provide safety to the website from hackers.
Most of the marketing sites do not have search features. An ideal website must have a search feature on the header of the page.
PERFECT HOME PAGE
A perfect value proposition is made only through a specific homepage. This is the first step to impress the user. Any professional web designer needs to take special care to create a specific home page that is really impressive.
LOGO IN THE TOP LEFT
This is a standard to have the logo on the upper left corner of the website.
CONTACT IN THE TOP RIGHT
44% of websites have contact in the top right corner of every page.
88% website has made horizontal top-level navigation as a standard practice.
This is the most important aspect that Orbit designers watch carefully and it is found that 33% of websites have slideshow/carousel on Home Page.
CALL TO ACTION
78% of websites have a prominent call to actions on Home Page.
SIGN UP BOX
Although 24% of websites allow visitors to sign up on footer, this is a common practice but may not be a standard one.
WHAT MAKES YOUR WEBSITE DIFFERENT
- Brand Standard’s- Color, tone, and type of websites
- Coding Standard’s- Programming standards to make websites behave properly in different browsers.
- Accessibility Standard’s – Access to information is a basic human right.
Creating a website is not an easy task and requires a very calculative approach. One needs to observe various standards to meet the basic expectations of the customers. Color, tone and the type of website is the best brand standard while designing a website. It is true that websites need to be made on various programming standards but web designers or website developers need to be aware of the industry standards.
Standard design practice is a must for many website designers to follow. In case you breach any rule, you must have a good reason to prove it.
Does your site follow these design standards? Or you break the rules?