Click-Through Rate (CTR):

CTR measures the percentage of people who click on your ad after seeing it. A high CTR indicates that your ad copy and targeting are effective at getting users to take action.

Cost Per Click (CPC):

CPC measures the cost you pay for each click on your ad. It helps you manage your budget and assess the efficiency of your keywords and targeting.

Cost Per Conversion (CPA or CPC):

CPA calculates the cost of acquiring a single conversion. Understanding how efficiently your ad spend generates valuable actions is essential.

Impression Share:

Impression share tells you the percentage of times your ads were shown compared to the total number of times they were eligible to be shown. It can help you identify missed opportunities.

Keyword Performance:

Analyse the performance of specific keywords to identify which ones are driving the most conversions and revenue

Ad Copy Testing:

Continuously A/B test ad copy to find the most effective messaging that resonates with your audience.

Geographic Performance:

Assess how your ads perform in different geographic locations and adjust targeting accordingly to optimize results.

Ad Schedule Performance:

Evaluate the performance of your ads at different times of the day and days of the week. Adjust your ad schedule to align with peak user activity.