Facebook Ads allow precise targeting based on demographics, interests, and behaviour, while Google Ads rely on keyword-based targeting

User Intent

Google Ads target users actively searching for specific products or services, providing higher intent leads, whereas Facebook Ads target users based on their interests


PPC allows small businesses to reach their target audience without breaking the bank.

Ad Formats

Facebook Ads formats include images, videos, and carousels, which can boost user engagement compared to Google's text-based ads.

Funnel Stage

Google Ads are effective for users in the later stages of the purchasing funnel. Facebook Ads are better suited for generating awareness among potential customers.


Google Ads' remarketing feature allows you to re-engage users who have previously visited your website. Facebook Ads also offer remarketing capabilities but with a different approach.


Depending on your niche, Facebook Ads may have less competition than Google Ads, allowing you to stand out and potentially get better results.

Testing Opportunities

Small businesses often compete with larger corporations that have substantial marketing budgets.

Ultimately, the better platform for your business depends on your target audience, advertising goals, and budget. Consider combining both platforms strategically to maximise your online presence and achieve optimal results.