Google Analytics:

Google Analytics provides detailed insights into website traffic, user behavior, conversion rates, and more. It offers customizable reports.

Adobe Analytics:

It offers advanced analytics for measuring customer interactions. It is advantageous for larger E-Commerce enterprises.

Shopify Analytics:

Built for Shopify users, this tool provides in-depth data on sales, customer behavior, and marketing performance.

WooCommerce Analytics:

Designed for WordPress-based E-Commerce sites using WooCommerce, this tool offers insights into sales, products, and customer behavior.


Kissmetrics helps businesses track user interactions across different touchpoints, providing insights into customer journeys and conversion paths.


Mixpanel offers event-based tracking to understand how users interact with your e-commerce platform.

Crazy Egg:

This tool uses heatmaps, session recordings, and A/B testing to help e-commerce businesses understand how users interact with their websites.