We, the members of human race, are constantly making use of the ever evolving technology. And now every aspect of our life has gone online, taking even the business end there. Right from advertising to selling, every aspect has gone digital.
Since social media sites are so popular among the masses, targeting the consumers there has become extremely easy. Facebook has now become one of the leading breeding grounds for business and advertising, since it is used by one and all. The exposure is limitless and so are the business opportunities, if the advertising hits the target. WebOdoctor being the leading social media marketing company in Bhopal has diligently worked to implement effective strategies in running Ad Campaigns for its client understanding the crucial aspects which stand as the parameter to judge your target audience.
Often, ‘Likes’ are considered the primary parameter to gauge the success of the ad campaign, but that’s an urban myth. Depending on the intent, there are different parameters to suggest if it will fly high or fall flat. To rate the success of the ad, reach, impressions, engagement, and conversions are the key factors to be considered.
The main idea behind advertising is ‘To Sell’, but before that it’s also for exposure, visibility, visits to the website, engagement (likes, shares, comments) on the Facebook page. It is very important to have a thorough knowledge on Facebook Marketing analytics when you sit back and run a campaign. At webOdoctor , our experts have extensive expertise to run a Facebook Marketing Campaign and have achieved extensive and exclusive results going viral with not just the content but the numbers wrt likes, reach and engagement.
So let’s take one objective at a time and look at the different criterion to see how they can be tackled with ease
To Generate Leads
Advertising, usually, is done for people to sit up and take notice of the brand. So when the same is done for Facebook ads to get the users visit the website, the likes and comments shouldn’t even be on the list to judge; although it’s a nice side benefit if you get them.
What should be taken into consideration are the number of visits on the website (it’s vital to have one) and the CTRs (click through rate) to keep a count on how many new users/visitors you got on the website.
So the rate of success of the campaign is directly proportional to the number of new users/visitors on the website.
Branding And Awareness Campaigns
When you want the world to know about your not non-existent company, the online ad helps you in gaining visibility. Here, the impressions and reach of your ad matters. Not just that, the Facebook page of the company is also of utmost important. So it is imperative that the Facebook page is pretty and fun as only then the users are inclined to engage.
Here the likes, shares and comments are the lifeline of the campaign.
So the more engagement on your page, the more favourable outcome for your ad campaign.
The ultimate goal for any business is to sell and it’s no different even for the ads on Facebook. So to assess if the campaign has been a crowd-puller or a flop, the elements to be considered are the number of clicks, the number of conversions, and the number of add to carts and the number of actual sales.
Your business should not just earn you money but be a trend setter for rest of the crowd. We understand that in a business as owners you sit down and work on the algorithm of investing money but believe me – we are now in the age of digital where you are given a platform to take a microscopic study and analysis of how you can run your business, who are your audience, what is the user behaviour, which product from your kitty is best saleable, where is the bounce of your product or your audience and many such demographics.
We are living in a world that is at rapid pace with technology and folks remember life is unpredictable- You never known what you will end at. Business runs on calculative risk and with Digital Campaigns you have every data and analytics speaking the truth about your business. So, hire the best Social Media Marketing Company for your brand now.
Keep calm and create an Ad. Who knows? It might go viral!