Mark Zuckerberg announced during Meta’s Q3 earnings call that Threads, the company’s X rival, now boasts 275 million monthly active users. This meteoric rise positions Threads as a key contender in social media, particularly amid ongoing turmoil at X.
Meta’s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it’s smart, directed advertising.
Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% now use social media and 28% turn to voice assistants.
Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience, attention is shifting to what’s now being called Generative Engine Optimisation, or GEO.