Nestlé is integrating artificial intelligence into its marketing and sales operations to improve campaign planning and workflow management.
The new system embeds SAP’s AI Copilot directly into core business systems, which can help employees pull insights and automate routine tasks in ways that were harder to do before.
Nestlé says the service supports brands like Purina, Nescafé Dolce Gusto, and Nespresso by giving marketing teams the ability to produce images faster and at lower cost.
Nestlé’s moves show what large brands are doing to make AI useful beyond pilot projects: fix the data foundation first, then build tools that integrate into everyday work.