How brands are harnessing influencer marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

Meta streamlines AI use for brands with new business agent, creative tools

Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

92% prefer Meta’s short videos, drives 2x brand recall: Report

Meta's Reels has become India's leading short-form video platform, surpassing television and YouTube in viewership and cultural impact. A Meta-commissioned Ipsos study reveals that 92% of users prefer Reels, with 95% watching daily.

Meet Google’s New Small Business Resource Hub

Google’s recently launched Small Business Resource Hub is designed to help small businesses succeed. Google says that it will update the hub with new partner offers, up-to-date news, and all of the latest product updates.