Advertisers are rethinking their reliance on Google and Meta as mobile users increasingly spend time in independent apps. Despite this shift, 88% of mobile ad budgets in the APAC region still go to these two tech giants, highlighting a need for diversified ad strategies.
Google’s AI Mode, launched in 2025, offers its most advanced search experience, combining reasoning with multimodal content like images and videos. This evolution of Google Search enhances research by providing richer, more interactive results
Meta will update its privacy policies, allowing Meta AI interactions to influence ad placements on Facebook and Instagram. Starting December, users must accept new terms. Conversations with Meta AI will help refine targeted ads through tools like Vibes, Imagine, and Ray-Ban smart glasses.