Meta grew revenue 26% year over year to $51.24 billion in Q3, according to an earnings statement, beating analyst estimates on a key metric tied to its advertising business.

“After a few years of existential hand-wringing, the company has found its rhythm again by doing what it does best: scaling attention and monetizing it with ruthless efficiency,” said Jeremy Goldman

The number of advertisers using at least one of Meta’s video-generation tools jumped 20% over Q2 2025, though specific figures were not broken out.

In the Q&A portion of the call, Zuckerberg reiterated a vision of a world where AI does most of the heavy lifting for brands.