Customer engagement is entering a new era, defined by experiences that are interactive, immersive, and inconspicuous. Brands must discover meaningful ways to connect with customers while ensuring those customers don’t feel as though they are being overtly marketed to.

Retargeting, once a go-to for digital marketers, now faces growing challenges—from static creatives causing consumer fatigue to its inability to serve complex categories like insurance.

In India's maturing digital landscape, over-reliance on major platforms yields decreasing returns. Building lasting customer equity through personalization, trust, and retention necessitates prioritizing first-party data.

There is a growing demand for digital marketing professionals in non-metro cities due to startups recognizing its necessity for growth.