Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.
Artificial Intelligence has climbed to the top of many CMO agendas as decision-makers look to better manage and deploy troves of data without overstraining existing technology infrastructure.
Last week news reports emerged quoting Sam Altman that Al would replace 95 per cent of agency work. Al in Advertising is a mix of awe, anxiety and adjustment. An advertising professional examines how Al is reshaping the industry.
With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial Intelligence (AI).